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Many businesses have realized the importance of website design and are investing in creating a professional-looking website

Many businesses have realized the importance of website design and are investing in creating a professional-looking website

Web design involves creating a visually appealing website by using elements like layout, interface, navigation and graphics. It also involves optimization of the website for different web browsers, platforms and devices....

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Social media marketing is becoming increasingly popular as a way for businesses to reach their target audiences

Social media marketing is becoming increasingly popular as a way for businesses to reach their target audiences

Social media marketing is becoming increasingly popular as a way for businesses to reach their target audiences. From creating eye-catching visuals to crafting clever and engaging content, there is no denying that social media can provide an effective platform for a successful marketing campaign....

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Artificial Intelligence and SEO: Different Approaches and Advantages

Artificial Intelligence and SEO: Different Approaches and Advantages

As we are witnessing the digital age filled with disruptive technologies, more and more businesses are turning to the use of artificial intelligence (AI) and search engine optimisation (SEO) to optimise their marketing efforts and gain an edge in the competitive environment. But many marketers still wonder the differences, advantages and disadvantages of the two, and how both can be used to their advantage when it comes to web marketing campaigns....

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